Which of the four categories of business markets

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Question 1. When a retailer is considering whether to participate in Apple Pay, is the decision process like a new-task purchase, a straight rebuy purchase, or a modified rebuy purchase? Explain your answer.

Question 2. Which of the four categories of business markets is Apple Pay best suited for, and why?

Question 3. Which environmental influences on the decision process seem to have been most important to McDonald's when it decided to honor Apple Pay?

Reference no: EM133315507

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