Which of the following statements regarding the use of

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Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?

A. The gender of the target market should be used to determine the intensity of the scent.

B. There are no ethnic differences in the way scents are received and decoded.

C. The methods used to introduce scent into a store are relatively expensive.

Reference no: EM13460570

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