Reference no: EM132831886
1. Which of the following statements is true of loss-leader pricing?
a. It is applicable to all products sold in a department store.
b. It is closely related to high/low pricing.
c. It is legally accepted worldwide.
d. Its goal is to send consumers a message about the exclusivity of a product.
2. Which of the following statements is true of online retailing?
a. Online retailing will attract less customers than on-ground retailing.
b. Online retailers cannot provide efficient customer service like their on-ground counterparts.
c. There is a lack of security on the Web.
d. All the people visiting a typical website convert into paying customers.
3. Which of the following statements is true of the members of a distribution channel?
a. Retailers buy products from the producer and sell themto businesses.
b. All channels have at least five channel intermediaries.
c. Some distributors act as both wholesalers and retailers.
d. Producers follow a single channel of distribution.
4. Which of the following strategies can a company use to decrease its breakeven point?
a. Increasing fixed costs
b. Increasing variable costs
c. Raising prices
d. Hiring more employees
5. Which of the following should executives most likely do to better understand their company's strengths and weaknesses?
a. They should collect information from government reports and the news.
b. They should actively seek firsthand information from key people throughout the company.
c. They should constantly monitor the external environment of the company.
d. They should request information from their competitors.
6. Which of the following statements is true of a line organization?
a. It breeds incompetence in small businesses.
b. It results in slow decision making because of a complex chain of command.
c. It eliminates confusion about who is responsible for what.
d. It has specialists to provide advice or support for line managers.
7. Which of the following statements is true of human skills?
a. Managers with strong human skills can typically mobilize support for initiatives and find win-win solutions for conflicts.
b. They help managers understand how their company fits into the broader competitive environment.
c. Managers with strong human skills are able to offer the best technical expertise in virtually any field, from sales, to airplane repair, to computer programming.
d. They refer to the ability of managers to grasp a big-picture view of the overall organization and the relationship between its various parts.
8. Which of the following statements is true of implementing strategies in an organization?
a. Implementation should be handled solely by top managers.
b. Implementation should precede the creation of a mission statement.
c. Implementation should avoid the involvement of first-line managers.
d. Implementation should happen largely through tactical planning.
9. Which of the following is an internal recruitment method?
a. University employment centers
b. Trade associations
c. Newspaper ads
d. Promotions
10. Which of the following is most likely an optional benefit that companies generally offer their employees?
a. Wages
b. Social Security benefits
c. Health insurance
d. Workers' compensation
11. Which of the following most likely plays a crucial role in off-the-job training?
a. Internship training
b. Computer-based training
c. An orientation program
d. An apprenticeship program
12. Which of the following performance pay options reward employees with a portion of their company's financial gains above and beyond predetermined goals?
a. Profit-sharing plans
b. Pay-for-knowledge plans
c. Stock options
d. Commissions
13. Which of the following approaches can a company use to implement a business intelligence system to gain a competitive advantage?
a. The company can develop radio frequency identification (RFID) chips to secure electronic transfer
b. The company can opt for an intranet that effectively distributes information and applications throughout the company.
c. The company can create data warehouse and use data mining to discover unknown relationships.
d. The company can use a noncommercial network with high-speed connectivity to improve education, research, and collaboration.
14. Which of the following is an advantage of a broadband Internet connection?
a. It is based on fiber-optic cable that enables it to efficiently handle many scientific applications.
b. It allows access to only a limited number of websites to avoid security risks.
c. It has less security risks compared to dial-up Internet.
d. It allows users to quickly download large files such as music, games, and movies.
15. Which of the following statements is true of copyright law?
a. It gives the creators of intellectual property the exclusive right to produce, perform, and sell their work for a specified time period.
b. Once an intellectual property is copyrighted, its further use is restricted forever.
c. It gives individuals the right to reproduce the pirated version of an intellectual property after the death of its original creator.
d. Copyrighting a product ensures that it is protected from piracy.