Which of the following statements best explains segmenting

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Which of the following statements BEST describes segmenting, in contrast to combining?

A) Segmenting tends to focus more on customer similarities than on differences.

B) Segmenting tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.

C) Segmenting usually means settling for a smaller sales potential.

D) Segmenting relies more on promotional appeals and minor product differences to create general customer appeal among several submarkets.

Reference no: EM13395064

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