Reference no: EM131232564

Question 1.  In terms of the global marketplace, there are three primary types of companies: __________, multinational firms, and transnational firms.

a. intercontinental
b. worldwide
c. cosmopolitan
d. international
e. conglomerate

Question 2. The country expected to have the largest population in 2050 is __________.

a. China
b. Brazil
c. Russia
d. the United States
e. India

Question 3. Consumers accompanied by children

a. spend more than when shopping alone to mitigate feelings of guilt about their children's disruptive behavior.
b. spend exactly the same amount as when shopping alone.
c. spend 40 percent less than when shopping alone.
d. purchase twice as much as they normally would if shopping with other adults.
e. purchase about 40 percent more than when shopping alone.

Question 4. Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging, are targeted toward

a. Generation Y.
b. baby busters.
c. Generation Z.
d. echo-boomers.
e. baby boomers.

Question 5. A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

a. competitive
b. technological
c. social
d. regulatory
e. economic

Question 6. A technique that managers use to categorize strategic business units (SBUs) as question marks, stars, cash cows, or dogs is referred to as a(n)

a. diversification analysis.
b. marketing audit.
c. business portfolio analysis.
d. synergy analysis.
e. investment (ROI) analysis.

Question 7. The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

a. trade piracy.
b. competitive duplicity.
c. transnational espionage.
d. transnational fraud.
e. economic espionage.

Question 8. All of the following are sources of primary data EXCEPT:

a. social media.
b. government publications.
c. experiments.
d. observational data.
e. panels.

Question 9. "What is your favorite thing about Target?" followed by several lines for a response is an example of which type of marketing research question?

a. open-ended
b. dichotomous
c. fixed alternative
d. Likert scale
e. semantic differential

Question 10. Which of the following statements about the family life cycle is most accurate?

a. Single divorcees are more likely to buy life insurance than any other group.
b. The most financially secure of any of the family groups is single parents with children.
c. Income and gender are two of the variables considered in the family life cycle.
d. Young singles represent a target market for recreational travel, automobiles, and consumer electronics.
e. The majority of households today are composed of traditional families.

Question 11. The European Union consists of 28 member countries. This single market has more than __________ million consumers with a combined GDP that is larger than that of the United States.

a. 100
b. 400
c. 200
d. 300
e. 500

Question 12. Generally, the U.S. population is becoming

a. larger, younger, and more diverse.
b. smaller, younger, and more diverse.
c. larger, younger, and less diverse.
d. larger, older, and more diverse.
e. smaller, older, and more diverse.

Question 13. When a company places an ad on Google, the action is part of the __________ element of the marketing mix.

a. process
b. promotion
c. product
d. price
e. place

Question 14. Because there are few sellers, price competition among firms is not desirable for them in which form of competition?

a. cross-market competition
b. a monopoly
c. pure competition
d. an oligopoly
e. monopolistic competition

Question 15. Unilever markets its Snuggle fabric softener differently in different parts of the world. Unilever is a(n) __________ firm.

a. transnational
b. global
c. multinational
d. ethnocentric
e. international

Question 16. Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.

a. franchising
b. microfinancing
c. cooperative
d. direct investment
e. unilateral venture

Question 17. When Kia Motors offers a 10-year, 100,000-mile warranty for the Kia Soul automobile, its strategy is to reduce consumers' __________ and encourage purchases.

a. brand loyalty
b. postpurchase dissonance
c. behavioral learning
d. cognitive learning
e. perceived risk

Question 18. The money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation is referred to as __________.

a. gross income
b. household income
c. net income
d. disposable income
e. discretionary income

Question 19. In a decision, the restrictions placed on potential solutions to a problem are referred to as

a. constraints.
b. objectives.
c. inhibitors.
d. dependent variables.
e. obstructions.

Question 20. You have just purchased an iphone 7. As you head home from the store, you brood about whether your choice was right or whether you should have bought the new Samsung phone after seeing an ad for it on TV. This is most likely an example of

a. extended problem solving.
b. market anxiety.
c. cognitive dissonance.
d. indecisiveness.
e. postpurchase stress.

Question 21. The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

a. millennials
b. Generation Y
c. Generation Z
d. baby boomers
e. Generation X

Question 22. Which of the following is NOT an environmental force?

a. social
b. regulatory
c. technological
d. commercial
e. economic

Question 23. The four Ps of the marketing mix are

a. prediction, production, pricing, and promotion.
b. priorities, personnel, placement, and profits.
c. product, price, production, and place.
d. predict, produce, package, and persuade.
e. product, price, promotion, and place.

Question 24. Which of the following would be identified as a social force in an environmental scan?

a. a new consumer protection law
b. an increase in Asian immigration
c. an advanced technology is perfected
d. a new international firm exports to the United States
e. a decrease in consumer incomes

Question 25. An example of a marketer-dominated source of information consulted during an external search would include

a. a product display in a retail store.
b. previous ownership of a product.
c. a Better Business Bureau rating.
d. your mother.
e. a consumer program on talk radio.

Question 26. Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as

a. selective perception.
b. selective exposure.
c. selective attention.
d. selective retention.
e. stimulus discrimination.

Question 27. The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

a. blocked competition.
b. import taxation.
c. protectionism.
d. domestic imperialism.
e. trade restriction.

Question 28. Involvement refers to

a. the level of difficulty involved in making a purchase.
b. the personal, social, and economic significance of the purchase to the consumer.
c. the time, energy, and personal investment that will be required to use a product.
d. the total number of people involved in the actual exchange process.
e. the external influences that affect a consumer's purchase.

Question 29. The process of selecting representative elements from a population is referred to as

a. probability extrapolation.
b. information gathering.
c. statistical inference.
d. hypothesis generation.
e. sampling.

Question 30. According to Professor Griffin, the three most important words in marketing are:

a. People Produce Profit.
b. Unique. Better. Special
c. Money. Money. Money
d. Yes. Yes. Yes
e. Just Do It.