Which of the following is not a major element of the

Assignment Help Marketing Management
Reference no: EM13394093

1. Which of the following is NOT a characteristic of strategic management that makes it different from other types of management?

A. It is interdisciplinary.

B. It has an external focus.

C. It has an internal focus.

D. It concerns the present direction of the organization.

2. The basic activities of strategic management include:

A. offense, defense, and control.

B. situation analysis, strategy formulation, strategy implementation, and strategy evaluation.

C. development, control, and management.

D. ethics, management, and practice.

3. An organization's strategies should be designed so that they incorporate:

A. opportunities and threats.

B. resources and capabilities.

C. only traditional values of past organizations.

D. opportunities, threats, resources, and capabilities.

4. Situation analysis involves the process of:

A. designing and choosing appropriate organizational strategies.

B. analyzing the current environment of the organization.

C. analyzing the external environment only.

D. evaluating the internal aspects of the organization.

5. Situation analysis allows the organization to examine:

A. external factors only.

B. internal factors only.

C. the organization's top management only.

D. both external and internal factors.

6. Which of the following is an issue considered in developing corporate strategies?

A. What business(es) are we in?

B. What direction are we going?

C. What resources do we have to implement our strategies?

D. What businesses are we in and what to do with those businesses?

7. Which of the following is NOT a major element of the strategic management process?

A. Formulating strategy

B. Implementing strategy

C. Evaluating strategy

D. Assigning administrative tasks

8. Which of the following statements is NOT true regarding corporate strategies?

A. They are concerned with the broad and more long-term issues of the organization.

B. They are concerned with how the organization is going to compete in a specific business or industry.

C. They are concerned with the direction the organization is headed.

D. They are concerned with the business(es) that the organization is in and the businesses they want to be in.

9. An example of a corporate strategy would involve the decision to:

A. increase the price of the Hummer.

B. spin Taco Bell off from Pepsi.

C. combine marketing functions in the Northeast and the Southeast.

D. increase the advertising budget for Coca-Cola.

10. As part of its training, most military academies teach the:

A. Nine Principles of War.

B. Seven Principles of Success.

C. Five Keys to Effectiveness.

D. Three Principles to Effective Leadership.

11. The academic discipline primarily responsible for the development of strategic management is:

A. accounting.

B. economics.

C. biology.

D. philosophy.

12. In the development of strategic management as a discipline, Alfred Chandler wrote the book:

A. Corporate Strategy.

B. Business Policy: Text and Cases.

C. The Pursuit of Excellence.

D. Strategy and Structure.

13. The board of directors in an organization:

A. plays a significant role in corporate governance.

B. is responsible for the implementation of the organization's operating activities.

C. serves in the role of executive management.

D. is not an important part of the organization's strategic development.

14. All of the following roles are representative of effective strategic leadership EXCEPT:

A. establishing appropriately balanced controls.

B. checking inventory management.

C. exploiting and maintaining core competencies.

D. emphasizing ethical decisions and practices.

Reference no: EM13394093

Questions Cloud

Identify the appropriate place and promotional strategy : write a 4000 to 5000-word paper integrating your previous learning team assignments including the week four assignment
Describe the communication structure-escalation reviews : identify the sponsor stakeholders and key customers involved in the project. describe any special considerations for
Classify the following items as an addition to the bank : 1.classify the following items as a an addition to the bank balance b a subtraction from the bank balance c an addition
Sketch aggregate demand short-run aggregate supply and : a. sketch the aggregate demand short-run aggregate supply and long-run aggregate supply of an economy in long-run
Which of the following is not a major element of the : 1. which of the following is not a characteristic of strategic management that makes it different from other types of
Use a work breakdown structure or similar tool to describe : use a work breakdown structure or similar tool to explain the major activities to be completed as part of the project.
How does dollar appreciating impact ad sas and lras : a. sketch the aggregate demand short-run aggregate supply and long-run aggregate supply of an economy in long-run
What is one main consideration your client needs to be : 500 words with 2 references that respond to the following questions with your thoughts ideas and comments. this will be
Prepare matthews delivery services income statement and : matthews delivery service inc. completed the following transactions during its first month of operations for january

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd