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Discussion Post: The Development of the Global Market
Times have certainly changed, and the world has gotten smaller. We no longer have to wait for months for ships to return with products from far away lands to use with our domestic goods or to sell indecently. We have solve the question on how to overcome the issue of paying in local currency. So much so, we now measure the strength of a country's economy by measuring how much it imports verses how much it exports. We've come a long way from all markets being local (some of which still remain), to markets that are global. Many of the hurdles of doing business outside your country have been resolved.
The module shared five ways to enter the global marketplace. Pretend for a moment that you are the owner of a successful domestic business that you would like to grow out to international locations. Which of the five options would you choose to use and why? Also pick another option and explain why you believe it would be more challenging for you and why? Give a little background of the company and the product or service it offers.
Are there any concerns you may have for implementing the data collection approaches such as, surveys, questionnaires, and polls? And if so, how might you
Research Nike's online marketing campaign strategy. Also, review their role of integrated marketing communications in their marketing campaign.
What are the potential social costs of the Zara's model? Reference the video, note the issue of disposability of clothing. Discuss in detail.
Pick a company you are familiar with (any hotel, an automobile company, or an apparel retailer) and discuss how you would apply Segmenting-Targeting-Positioning
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The airlines industry provides an interesting backdrop for a discussion of the business buying process. Consider the major influences on business buyers found in the Boeing Supplier website (http://www.boeingsuppliers.com/) and then discuss Boeing..
Your management team sees a number of similarities between your company operations and various aspects of the LG Electronics case(attached). Was there a binding agreement between Quanta and LG
Begin to research and discover the entrepreneurial mind. How does it work differently from those that are not entrepreneurial?
Do you agree with Disney's decision to pursue a localization approach in emerging markets? Why is High School Musical so successful in global markets
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas.
Highlight the advantages and disadvantages when using sales promotions, paying particular attention to potential brand damage.
Every culture is different. According to Hofstede, much of this variability can be accounted for by six cross-cultural values. Briefly describe them
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