Which of the courses of action proposed at the end of case

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Reference no: EM133500357

Problem: Actionable Marketing Strategies for Beleza Natural Meorandum

Read the article: the Beleza Natural" case in your case pack.

Beleza Natural, Marketing Strategies for Empowering Social Change

For your CDM (Case Decision Memo ), take the role of Leila Velez as she grapples with--of all the courses of action she might pursue-- which should she pursue now, and given the unique structure of her wildly successful brand. (2-3 max)

Question 1. Which of the 7 courses of action proposed at the end of the case would you choose to pursue NOW (you can choose more than one, but should fully support the option(s) you choose) and why.

Question 2. Support each of your recommendations with a combination of case information and course tools. Include a SWOT analysis as one of your exhibits.

Question 3. In making your recommendation(s), first consider the Job to Be Done, as well as both "Why" Beleza is in business, and "How" they create value. Consider that both employees.

Reference no: EM133500357

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