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Assignment
The board members of Felicia & Fred are strategically evaluating the prospects of fulfilling increasing demand for its products and reaching new consumers. You have recently evaluated the expansion of manufacturing facilities for Felicia & Fred, entailing two alternative projects: customizing and refurbishing a large former mill building; versus building a new facility after razing the old structure, which currently exists on the proposed site.
Below is a table summarizing your findings:
Project Strategy
NPV
IRR
Refurbish
$450,000
14%
Build New
$350,000
16%
The company's WACC is currently 10%.
Which of the project alternatives should be chosen by the company? Which decision rule should be the basis of decision making when the outcomes conflict?
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