Which model has the greatest contribution margin per unit

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Question - Bowflex manufactures three different models of their product, Model R, Model S, and Model T. Considerable market demand exists for all models. The following per unit data apply:

 

Model R

Model S

Model T

Selling price

$100

$120

$140

Direct materials

$10

$13

$14

Direct labor ($12 per hour)

$24

$22

$48

Variable support costs ($4 per machine-hour)

$8

$16

$16

Machine hours per unit

2

4

4

Variable support costs are machine time at $4 per machine hour.

Required -

a. Which model has the greatest contribution margin per unit?

b. Which model has the greatest contribution margin per machine-hour?

c. If the product mix as packaged and shipped to retailers is typically made up of 2 units of R, 1 unit of S and 3 units of T how many units of each model (round up to whole numbers) will the company need to produce to breakeven if total fixed overhead (which includes fixed support costs) is $2,040,500?

d. If in addition the company wants to make a $1,200,000 after tax profit (the corporate income tax rate is 23%) how many units (using the same sales mix as above) of each model (round up to whole numbers) will the company need to produce?

Reference no: EM132640067

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