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Which media channels should oneplus emphasize

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Question 1: What were the main factors accounting for the early success of OnePlus? Will these factors still be relevant as OnePlus moves into the mainstream/mass market?

Question 2: Which persona(s) from Exhibit 8 do you think form the most likely segment(s) to target for OnePlus' expansion?

Question 3: Given your choice of target persona(s), what positioning would you recommend? What should "Never Settle" stand for in the future for this target persona(s)/segment(s)?

Question 4: For distribution channels and partners, should OnePlus stay online only or expand through physical retailers?

Question 5: Assume you have a marketing communications budget of $5 million. Looking at Exhibit 11, recommend a communications plan. Which media channels should OnePlus emphasize?

Reference no: EM132496781

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