Reference no: EM132209022

1. a) In broad terms, there are the following approaches through which marketing research can gather marketing intelligence.

a) _____________ approach: collecting data to address specific problems

b) ___________ approach: putting systems in place that provide data on the ongoing basis

2. Comparing to using secondary data, generating, primary data is generally a ____________ process.

a. more accurate

b. time consuming, expensive

c. time consuming, inexpensive

d. less accurate

e. quick, expensive