Which marketing plan would be the most viable

Assignment Help Marketing Management

Reference no: EM133294046

Question: Assume you work for an Italian company called CheckU that provides digital identification and authentication methods to know who you are communicating with in all types of e-transactions (including signing docs) by using Video Calls, Digital Identities, Biometrics, etc. Your key product in Italy is Video Identification Calls because it complies with AML (Anti Money Laundering) that banks require. Your strongest industry in Italy is Banking and Financial.

Your goal now is to bring your products to the US and target not only the Banking industry but Education and Training, Health Care and Pharmaceuticals, and Telecommunications.

Which marketing plan would be the most viable to enter the US, including how you would plan to reach out to companies in B2B negotiations to make them use your products (Please be as specific as possible about how you plan to make these industries interested in your products.)

Reference no: EM133294046

Questions Cloud

Find a marketing stimulus : Find a marketing stimulus (e.g. advertisement, product, retail outlet, website, etc.) that has been changed to fit the needs and values of customers

What is diversification strategy : MARKE 2210 College of DuPage What is the difference between market penetration vs. concentric diversification? Explain and give some example

Find a consumer who has recently bought : Find a consumer who has recently bought a product or service that cost them less than $5 and was a low involvement (i.e., "no big deal") decision for them

Reduce acquisition cost and improve the effectiveness : How can Mohsen improve the enrollment or customer acquisition process to reduce acquisition cost and improve the effectiveness of paid media

Which marketing plan would be the most viable : Which marketing plan would be the most viable to enter the US, including how you would plan to reach out to companies in B2B negotiations to make them use your

Assessing the current hr in the organization : Assessing the current HR in the organization. Forecasting the HR demand and HR supply in the organization.

What are the strategic options for a firm facing : What are the strategic options for a firm facing game-changing technology and When is a global strategy appropriate

Element of a customer driven marketing strategy : Mention and discuss the elements of a customer driven marketing strategy and mix, then the forces that impact it and Critically analyze the benefits

What key research questions must be asked : What key research questions must be asked, and what research methods would you recommend using to get more information about his market and the new stations

User Account

All Pages