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Which market targeting strategy is virgin america following

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Reference no: EM132706673

Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services.

Which market targeting strategy is Virgin America following? Justify your answer.

Write positioning statement for Virgin America

What are the potential issues for Virgin America following the Alaska Airlines acquisition? Will Virgin America continue to appeal to the same types of customers? Why or why not?

Reference no: EM132706673

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