Which maps should be based on

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Problem 1: Home Depot has decided to use OS and AR perceptual maps to analyze their marketplace. These maps should be based on:

Option 1: Past sales data.

Option 2: Experiences and perceptions of managers.

Option 3: Objective attribute measurements.

Option 4: Customer perceptions of reality.

Problem 2: Honda uses the same engine and transaxle combo in the Civic, Accord, and CR-V. This is an example of a _______.

Option 1: product portfolio

Option 2: product protocol

Option 3: product platform

Option 4: product innovation charter

Reference no: EM132943293

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