Reference no: EM133312494

Case Study: Elon Musk has denied a New York Times report that he plans to lay off Twitter workers before the start of next month to avoid having to make pay-outs.

Replying to a Twitter user asking about the report, he said: "This is false." Last week, Mr. Musk completed his $44bn (£37.9bn) takeover of the social media platform after months of legal wrangling. The buyout saw the exit of the firm's top bosses - including its chief executive, chairman, and finance chief. At the weekend, The New York Times reported that Mr. Musk had ordered major job cuts across Twitter's workforce. The newspaper said the layoffs would take place before 1 November, when workers were due to receive grants of shares in the company as a major part of their pay deals. The takeover has prompted discussion among Twitter users over what the platform will look like under Mr. Musk's ownership. Some have voiced concerns that more lenient free speech policies would mean people banned for hate speech or disinformation may be allowed back to the platform. Last week Mr. Musk said that he doesn't want the platform to become an echo chamber for hate and division. "Twitter obviously cannot become a free-for-all hell-scape, where anything can be said with no consequences!" he tweeted. However, after denying the New York Times job cuts report, Mr. Musk tweeted a screenshot of a New York Times headline about him posting a link to a "site known to publish false news". The New York Times headline referred to a reply Mr. Musk had posted, and then deleted, at the weekend to a tweet by former US presidential candidate Hillary Clinton. His reply contained a link to a conspiracy theory about an assault on Paul Pelosi, husband of US House Speaker Nancy Pelosi. Separately, in response to a question about users getting verified - and gaining a coveted so-called "blue checkmark" - on the platform, he said the process will be revised.

"Whole verification process is being revamped right now", Mr. Musk said without giving further details. It had been reported that the firm was planning to charge users to become verified. Mr. Musk also started a Twitter poll asking his more than 112m followers whether he should bring back the short-video app Vine. The service that allowed users to share six-second-long looping clips was bought by Twitter in 2012. It gained more than 200m, active users, by the end of 2015 before being shelved by the social media platform. Mr. Musk has previously run polls on whether or not he should sell 10% of his stake in the electric car maker Tesla and if Twitter should have an edit button.

Question:

Question: Since Elon Musk has officially entered the Twitter business with a culture that could be very different from Tesla's, which managing communications is suits for Elon musk? Please explain!