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Which logistics can play a part in the marketing mix

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Reference no: EM131108772

Logistics marketing

Suggest ways in which logistics can play a part in the marketing mix for:

a. a manufacturer of cleaning products like CleanCo (Case study 2.4);
b. a retailer such as Tesco (Case study 1.1);
c. an automotive repair and recovery firm such as Talleres Auto (Case study 1.6);
d. food suppliers such as CN and CS (Case study 2.6).

In each case, specify the organization you have in mind and explain the reasons for your suggestions.

The answer must be one to two pags paper.

 

Reference no: EM131108772

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