Reference no: EM13243202

1. For each of the following variables indicated the level of data measurement:

a. product rating {1= excellent, 2= good, 3= fair, 4= poor, 5 = very poor

b. home ownership {own, rent, other }

c. college grade point average

d. marital status {single, married, divorced, other}

2. Verizon has a support center where customers can call to get questions answered about their cell phone account. The manager in charge of the support center has recently conducted a study in which she surveyed 2,300 customers. The Customers who called the support center were transferred to a third party who asked the customers a series of questions.

a. Indicate whether the data generated from this study will be considered cross-sectional or time series. Explain Why.

b. One of the questions asked customers was approximately how many minutes they had been on hold waiting to get through to a support person. What level of data measurement is obtained from this question? Explain.

c. Another question asked the customer to rate the service on a scale of 1-7, with 1 being the worst possible service and 7 being the best possible service. Which level of data measurement is achieved from this question? Will the data be quantitative or qualitative? Explain.