Reference no: EM132943277

Problem 1: Which of the following is true of product planning?

Option 1: Firms that take a domestic approach to new products, on average, do better than those that develop products for multinational markets.

Option 2: If customers differ in their preferences, firms will often resort to a platform strategy.

Option 3: If customer needs are very different; firms will aim to sell a global product that does not scale economies.

Option 4: Firms use several platforms to provide a single product across multinational markets.

Problem 2: The problem-based concept generation process begins with:

Option 1: Undertaking problem solving efforts

Option 2: Determining the product category of interest

Option 3: Prepping product concept

Option 4: Creating a "pool of problems"