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Which is the leading authority on conducting opinion surveys

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Reference no: EM13973211

1- Watch the two University of Maryland videos on new product development athttps://mega.co.nz/#F!FdQTVRjJ!5VhqdAeTQdgAv4UtHoaBWQ.

The videos are very pertinent to your semester-long project. Turn in a summary (max one single-spaced page per lecture) of the videos

2- Watch three lectures by Dr. Frauke Kreuter, a professor at the University of Michigan's Institute for Social Research, which is the leading authority on conducting opinion surveys. The video lectures can be downloaded at https://tinyurl.com/umich-lecture-sq. Note: there are three mini-videos dealing with questionnaire design for asking sensitive questions.

Reference no: EM13973211

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