Which is suggested by the key attributes

Reference no: EM133622828

Question

One person from your group please submit your detailed answers here. Make sure all members that participated in the discussion are on the document.

For this task you will need to review two charts iin the attached document and then answer the questions at the end of the assignment.

The first chart shows the overall attitude score for each competing brand - where a higher score is better.

And the second graph is a multi-attribute attitude model (how the scores in the first graph were generated) - which shows the ranking of each brand on each key product attribute and the importance of each attribute (the line chart) in the consumer's purchase decision.

Note that the brands compete in a food market, specifically protein bars - which is suggested by the key attributes.

Reference no: EM133622828

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