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Weak Advertising Tool:
Steven Fajan says the following:
Advertising is a "weak, cost-effective marketing tool to the general public, which is only strong on individuals who are ripe. In other words, if it is not relevant to a consumer at the moment they receive it, forget it- they do."
Please comment on the above. Do you agree? Would you opinion be different- depending on whether the ad message is delivered via social media- as opposed to via TV?
Describe and propose steps in social media marketing planning.
Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one.
Describe Burberry's customer base. Who is Burberry's target customer? How could Burberry's popularity among non-target customers affect the brand? How should Burberry respond to this popularity
What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct channels? Why?
How do you create your shopping list (if you use one)? Do you work with generic product categories or remember brand names when you create
Which type of orientation would you expect among ethically challenged marketers: a relational or transactional orientation?
Analyze the differences between the brands? What would you recommend NASCAR do to maintain and expand its fan base?
Explain some of the different types of trade sales promotions marketers frequently use.- What is direct marketing? Describe the more popular types of direct marketing.
How do proactive and reactive public relations strategies differ? Describe the steps necessary to implement each strategy
Identify and critique your product's current pricing (i.e. do you think that the current pricing is appropriate? Why?).
The purpose of the project is to help you apply course concepts to a specific marketing situation of your choice. The purpose here is to provide an opportunity.
List five functions of nonverbal communication. Provide an original example of each. List ten techniques for improving nonverbal communication skills in the workplace. Be prepared to discuss each.
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