Which is only strong on individuals who are ripe

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Reference no: EM133393216

Weak Advertising Tool:

Steven Fajan says the following:

Advertising is a "weak, cost-effective marketing tool to the general public, which is only strong on individuals who are ripe. In other words, if it is not relevant to a consumer at the moment they receive it, forget it- they do."

Please comment on the above. Do you agree? Would you opinion be different- depending on whether the ad message is delivered via social media- as opposed to via TV?

Reference no: EM133393216

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