Which is not a key to a successful alliance

Reference no: EM133540598

The basis of a good strategic alliance should be that you provide as much to your alliance partner as you receive in return. People do business with people, so personal relationships are crucial to strategic alliances working effectively. Which of the following is not a key to a successful alliance? a. The relationship being totally dependent on monetary referral payments b. Providing outstanding customer service to referrals c. Promoting the alliance partner with your customers d. Setting agreed service outcomes between the referrer partners e. Keeping referrers fully informed of referral outcomes

Reference no: EM133540598

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