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The board of directors and chief marketing officer (CMO) are sitting in on the weekly meeting you have with your team. You have decided to make a five-page informational brochure for the team to follow along as you discuss the basic microeconomic theory and its devotion to the relationship between price and demand and value-based pricing, including the concepts of value-in-use and value-in-exchange, which is increasingly popular. You are also discussing the many touchpoints a consumer requires before they are converted into a customer.
Your assigned company: Amazon, Inc.
Your five page informational brochure will include the following:
Role of pricing decisions on the overall company and marketing strategies
Value-based pricing (value-in-use and value-in-exchange)
Price skimming and penetration
Management of international distribution channels and logistics
Mass customization
Five aspects of communication
Social media mix
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