Which is better rate of return for shareholders

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Apple's most recent quarterly dividend was $1.44 per share. In comparison, Microsoft's stock is being paid at a $2.40 annual rate per share. How can we tell which is a better rate of return for shareholders? How can we tell which company is plowing back more of their net income into the business? Show the calculation for both of these measures and do the comparisons between the two stocks for these questions.

Reference no: EM132066407

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