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Which is an advantage of having a strong brand for heineken

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Reference no: EM132998401

Question 1: Heineken is recognised as the world's most valuable international premium beer brand. Which one of the following is an advantage of having a strong brand for Heineken?

A. Provides the foundation stone of the marketing communication strategy.
B. Serves as a warning against products that do not meet consumer standards.
C. Facilitates the identification of products when purchasing.
D. Assures consumers of a quality standard they can count on.

Reference no: EM132998401

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