Which is about turning rebates into a lifestyle business

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Reference no: EM133369758

Assignment:

Specific Submission Instruction:

Listen to episode 21- season 2 of the IF podcast which is about Turning Rebates into a Lifestyle Business. In this episode, Alex Honadel, the owner of Green Solutions Pool Service, talks about her success path and the business she runs while saving the environment and saving customers money. Prepare a report by analyzing and critiquing the content of the podcast. Make sure the following will be considered and covered in your report:

What does rebate mean in this business and how does it work?
At macro-level analysis, after listening to the podcast, what is missing information in the podcast, from your point of view, to help you understand the podcast and make it better? In other words, what are your critiques of the podcast? (You might need to refer to the website of the business to have a better idea to form your response and analysis)
What is the target market of this business?
What is the promotional strategy of marketing for this business? Does the business utilize digital marketing? How and why?
Does the business have the potential for scaling up?
What are the success factors of this business? from advertising to distributing to pricing! Carefully evaluate the factors.

Reference no: EM133369758

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