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Which include technology-driven consumer behavior

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Choose a subject relevant to Topics 1-4, which include technology-driven consumer behavior, segmentation, targeting, and positioning, consumer motivation and personality, consumer perception, consumer learning, and consumer attitude formation and change. Locate a scholarly article. Be sure to select an article from a peer-reviewed journal that includes citations. It should be approximately 15-20 pages in length.

Read and annotate your article and prepare a presentation to share with your classmates.

Create a PowerPoint Presentation that includes the following:

A summary of the article's main points.

An evaluation of the article's significance in relation to the topic.

A discussion of how the article changed/expanded your understanding of the topic.

The powerpoint should be at least 10 slides and be visually appealing. Along with the 10 slides it should also include a title page, a conclusion or summary page, and a reference page

 

 

Reference no: EM13831428

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