Which he claims is simply the cost of doing

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Reference no: EM133343617

Question: You are hired by a small bakery that wants to distribute its products through supermarkets. The market for the bakery's products has been steadily growing, so the bakery needs to expand its distribution capabilities to match its production capacity. You set an appointment with the manager of a local grocery chain who is familiar with the bakery's products and excited about the possibility of selling them in the store. The contract he offers includes a $10,000 fee for stocking the product, which he claims is simply the cost of doing business, noting that bigger bakeries object to adding your product line to the chain's offerings. Your bakery cannot afford this fee. What should you do? Note that your answer can touch on ethics, business negotiations, and marketing capabilities (e.g., relating to distribution channel design and promotion).

Reference no: EM133343617

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