Which generic strategy would they be pursuing

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Reference no: EM131738568

A firm decided that there is a small niche of consumers who will pay extra for specific upgrades to the current product, it is a small niche, but the firm decides to pursue these customers, which generic strategy would they be pursuing?

a. All strategies simultaneously. b. Low Cost Leadership c. Focus d. Differentiation.

Reference no: EM131738568

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