Which generic business strategies does ryan-air follow

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Reference no: EM131708130

RyanAir is an Irish low-cost airline founded in 1984, headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted airports.

Which generic business strategy(ies) does Ryan-air follow? What are the pros and cons of the strategy(ies) that Ryanair is following?

Does Ryanair have sustained competitive advantage over its competitors? Discuss, in detail, what it can do to maintain such an advantage if it has one, otherwise discuss what Ryanair can do to gain competitive advantage.

Reference no: EM131708130

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