Reference no: EM133658287

Problem: You are trying to market a product to the Gen Z and Millennial groups as they are your base target market. Watch the two videos below to gain a base understanding on the two groups and the noticeable differences between the two. You can utilize these videos as resources (make sure that you input them into the citation generator, manually edit the data fields so all proper information is entered and the citation generation provides you with proper in-text citations and references) and other resources that are pertinent to your explanation. Answer the questions below. Pick a brand that you would market to the Gen Z and Millennial groups. Describe why that brand would be appropriate for each group utilizing information in Chapter 7 and 8 as to how it fits each generational mold (use specifics from the text). Pick one product from that brand and describe the product's life cycle (see Exhibit 9-3). Where is the product in the life cycle? Where are the major competitors in the product life cycle? Which generational group would have a bigger interest in the product itself or it's competition? How can the product attempt to become attractive to other generational?