Reference no: EM132400236

Assignment -

For all questions below, use the specified formats. Refer to Discover card questionnaires and databases for answering the following questions.

PRESENT ALL DEFAULT SPSS OUTPUTs along with your write-up. You MUST insert the SPSS output WITHIN THE WRITE-UP, PROPERLY FORMATTED. This is an important editing skill that you will also need for your project work. Please ensure tables are not cut off.

Showing just the SPSS output without the detailed write-up is not acceptable and will get little credit, if any. SOME QUESTIONS HAVE MULTIPLE PARTS. DO ALL PARTS. For some parts of the questions there may be no test of hypotheses needed, so only present the relevant Descriptives for such questions.

[1] Please refer to the survey on online dating and the associated SPSS datafile for this quiz.

a) Are people in four year university programs significantly more familiar with online dating services than others?

b) Does interest in having a bodyguard on first dates, importance of a criminal background check, or interest in short and long duration events predict people's satisfaction with Match.com and Yahoo! Personals? Based on these questions, which variables should the marketing manager of a new online dating service be paying most attention to?

[2] Please refer to the Discover database and questionnaire on the ONCOURSE site for answering the following questions.

a) Please test that the mean overall satisfaction and the mean "value of the Discover card" to customers were significantly above 3.5. Which gender is significantly more satisfied? Which gender significantly values the card more?

b) Is the likelihood of a person keeping the card related significantly more to the value they have for the card or to their satisfaction with the card? Is the likelihood of a person recommending the card related more to its value or to the satisfaction perceived by the customer?

c) Is there a significant difference between how consumer's rate courtesy and friendliness of a customer service agent? Is there a significant difference between how consumers perceive professionalism and efficiency of handling the customer service call? Finally, is there a significant difference between the customer's ratings of the rep's concern for her needs and the reps' ability to make the customer feel important? Does it make sense to measure these three questions using two survey items each?

Attachment:- Assignment Files.rar