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Which form of diversification did pepsi follow

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Reference no: EM133038813

As a part of its strategy to enter the snack market, Pepsi merged with snack-food giant Frito Lay. As a result, it manufactured Lays, Cheetos and Doritos. Pepsi also diversified into the fruit juice market (Tropicana), mineral water (Aquafina) and energy drink (Gatorade).

Which form of diversification did Pepsi follow?

  • Conglomerate Diversification
  • Vertical Diversification
  • Horizontal Diversification
  • Backward Diversification

Reference no: EM133038813

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