Which forces in the external environment

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Reference no: EM132177571

1. In trying to be trendy, Nordstrom lost its way due to which forces in the external environment?

a) stock prices

b) a non-family member CEO

c) the economy

d) customers

e) laws and politics

2. At the company luncheon, when explaining how his grandfather collected information from customers, Blake Nordstrom was engaging in

a) visioning.

b) none of these.

c) rituals.

d) storytelling.

e) symbol creating.

3. Nordstrom's computerized tracking of sales is evidence that they embrace ________________.

a) the macroenvironment

b) environmental buffering

c) laws and regulations

d) coalition

e) competitive pacification

4. Because they monitor what is selling, Nordstrom is essentially monitoring and managing part of its

a) substitutes.

b) all of these.

c) macroenvironment.

d) inputs.

e) competitive environment.

5. Overall, which type of independent strategy best fits Nordstrom's strategy?

a) public relations

b) voluntary action

c) competitive aggression

d) legal action

e) political action

6. Mr. Nordstrom wrote down customer preferences and put the notes in his pocket. This could be viewed as one type of

a) smoothing.

b) environmental scanning.

c) adapting at the core.

d) cooptation.

e) buffering.

Reference no: EM132177571

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