Reference no: EM132297951
1. Which financial obligation is best satisfied with Bond Issues?
1) Accounts Payable 2) Paying for increased production capacity 3) Changes in A/R policy 4) Salary increases 5) All of the above
2. Customer strategy” is:
A) the capability of matching customers and messaging in any medium, whether traditional or digital
B) finding customers for the products a company produces
C) creating customer value by increasing the value of the customer base
D) creating customer campaigns that win market share
3. What are some reasons companies become customer-centric?
Customers create both short-term and long-term value.
Customers are the sole source of a company’s revenue.
Customers are scarce.
Focusing on customers will ensure every transaction is profitable.
All of the above
4. If you are marketing to High Tech customers, which criteria are most important to them in order of importance?
1) Positioning, Age, MTBF, Price 2) Price, Age, MTBF, Positioning 3) Age, Price, Positioning, MTBF 4) MTBF, Positioning, Age, Price 5) Positioning, Age, Price, MTBF
5. Age and ___________ are the only two positioning criteria that remain constant from year to year
1) perceived age 2) reliability 3) performance 4) size 5) price
6. Administrative Agencies can exist at any level of government. True or False
7. If you are marketing to High Tech customers, which criteria are most important to them in order of importance?
1) Positioning, Age, MTBF, Price 2) Price, Age, MTBF, Positioning 3) Age, Price, Positioning, MTBF 4) MTBF, Positioning, Age, Price 5) Positioning, Age, Price, MTBF