Reference no: EM132866864
Part 1 Tasks
Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
Engage their existing customers
Attract new customers
Listen to employee and customer feedback
Respond to crises
Provide current examples.
Apply Kirton's adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.
Part 2 Tasks
According to Byers, Kist, and Sutton's article titled "Characteristics of the Entrepreneur: Social Creatures, Not Solo Heroes," entrepreneurs are inherently social people (1997). This article explains why entrepreneurs are highly social by nature. In an article titled "Who's Most Likely to go it Alone?," Alessandra Bianchi offers a set of characteristics that predispose people toward entrepreneurship (1993). These characteristics, for example, come from life experiences such as being the child of an entrepreneur, being fired from multiple jobs, or being either an immigrant or the child of an immigrant.
Profile the founder of a well-known company, and focus on that person's social characteristics.
Include references to the characteristics found in the Bianchi article, and align the characteristics with the founder's personality.
Objective:
Recognize the behavior attributes of those who become entrepreneurs
Distinguish between the thought process and mindset of successful entrepreneurs and intrapreneurs
Describe the dynamics of unleashing innovation and creativity
Identify characteristics of entrepreneurs who recognize and seize business opportunities and new ventures