Which elements of the marketing mix should be adapted

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Reference no: EM133315065

Question: You have been hired as a marketing consultant by the SME company- Nirvana Brewery

The company is currently assessing the opportunity for expanding into an overseas market. You have been tasked to evaluate the situation and decide which is a suitable market (country) for the company's expansion. In order to support your decision, you are asked to prepare a business report to include the following:

An brief overview of the company and the company's products, which are suitable for overseas expansion. you should state the country you are proposing the company targets for international expansion. Analysis of the most important macro and micro factors that made you decide to target the country mentioned above. There should be a minimum of 3 and a maximum of 8 factors. *Important: You cannot choose China, Nigeria or India, A SWOT analysis based on your findings from section, A critical analysis of the market entry strategy(s) you recommend for the company to adopt to enter your selected country, A discussion justifying which elements of the marketing mix should be adapted or standardised for the new market

Reference no: EM133315065

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