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Which element of the marketing program

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Reference no: EM132392021

Cakesandbakes manufactures over 50 cake mixes with different flavours with names such as Alice in Wonderland, Buzz, Shrek, and TwinkleStar. This helps people buy flavours with which they have some emotional ties.

Which element of the marketing program was considered when the company's owner decided to add mixes that are low in fat and sugar?

Reference no: EM132392021

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