Which do you think would have the better result

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Question: Imagine you are marketing high end cars. You could reach out via marketing to thousands within a specific zip code range known for high income levels - or - you could use analytics at their best and laser focus on previous new car customers, previous service customers with the same brand, potential new customers based on cars they have registered with DMV. Which do you think would have the better result - meaning more cars sold within six months as a result of marketing efforts (aka improved ROI for marketing efforts

Reference no: EM133650051

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