Which do you think are key failure on view of an roi mindset

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Reference no: EM133684300

Problem: Marketing Research

1) What are the key steps in developing a sampling plan, and how does the choice between probability and nonprobability sampling methods influence the reliability of research results?

2) Promotions are a very common tool used by companies to gauge market share and generate trial. From the different promotions you observe in Hypermarkets, which do you think are the key failures on a view of an ROI mindset?

Reference no: EM133684300

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