Reference no: EM133297903

Questions

1. The process of moving goods from the manufacturer into the hands of the consumers is generally referred to as

1. the channel of distribution.

2. Logistics

3. product movement process

4. resource allocation.

5. Marketing

2. What are agents, brokers, wholesalers, and retailers commonly referred to as?

1. middlemen

2. intermediaries

3. minutemen

4. actuaries

5. channel brokers

3. Since the most direct channel is from the manufacturer straight to the consumer, why is it not always the best for a business to take this approach every time?

1. It takes too long to receive payments from consumers.

2. U.S. law requires the use of brokers in the exchange of goods.

3. Actually, it is always best to take this direct path to reduce costs.

4. Intermediaries create value for the consumers/buyers.

5. The manufacturer will then charge more for the products.

4. If Marco decides to sell his pet products through an online distribution company, such as Amazon, then what type of intermediary is this?

1. internet tailer

1. Wholesaler

2. broker

3. retailer

4. e-tailer

5. Which distribution channel is the best for a business?

1. Manufacturer to agent to broker to wholesaler to retailer is the best.

2. Manufacturer to broker to agent to wholesaler to retailer, to create the most value for the consumer, is the best.

3. It depends entirely upon the business and how it wants to distribute its products.

4. The direct channel of manufacturer to consumer is the best.

5. Manufacturer to wholesaler to retailer is the best.