Which customer segment did coke life target

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These are the questions for Coca-Cola Liquid and Linked Cases.

How did TCCC position Coke Life? Which customer segment did Coke Life target?

What is Coke Life’s value proposition? How does Coke Life create value for it target customers?

How was the launch executed?

What financial effects should TCCC expect from the launch? How do you evaluate the launch of Coke Life from a financial and ethical perspective?

How is branding of Coke Life done on the TCCC web site and other media?

Should the sharing campaign be brought to U.S.A. market? Outline framework for decision-making and defend your recommendation.

Reference no: EM132295647

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Which customer segment did coke life target : How did TCCC position Coke Life? Which customer segment did Coke Life target?
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