Which customer is most likely to still be active

Reference no: EM131965203

Question: Customers 1 and 2 have been with a company for 12 months. Customer 1 has made 4 purchases and customer 2 has made 2 purchases. Each customer's last purchase was at the end of month 8. Which customer is most likely to still be active (give the probabilities for each)? Explain this result, based on the math, and based on the underlying logic.

Reference no: EM131965203

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