Which country should be selected for the new office

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Reference no: EM131350090

An American consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece. The chief partner entrusted with the decision, L. Wayne Shell, has identified eight key success factors that he views as essential for the success of any consultancy. He used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate each factor.

KEY SUCCESS FACTOR	WEIGHT	CANDIDATE COUNTRY RATINGS
KEY SUCCESS FACTOR	WEIGHT	GERMANY	ITALY	SPAIN	GREECE
Level of education Number of
consultants	.05	5	5	5	2
National literacy rate	.05	4	2	1	1
Political aspects
Stability of government	0.2	5	5	5	2
Product liability laws	0.2	5	2	3	5
Environmental regulations	0.2	1	4	1	3
Social and cultural aspects
Similarity in language	0.1	4	2	1	1
Acceptability of consultants	0.1	1	4	4	3
Economic factors
Incentives	0.1	2	3	1	S

a) Which country should be selected for the new office?

b) If Spain's score were lowered in the Stability of government factor, to a 4, how would its overall score change? On this factor, at what score for Spain would the rankings change

Reference no: EM131350090

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