Which content topics should cals burger

Assignment Help Marketing Management

Reference no: EM133527233

Question: Now you will respond to prompts based on the process of creating a content marketing mission statement in order to put one together for
Cal's Burger. On the following two slides (slide 28-29), write 1-2 sentences for each of the following prompts:

Step 1: Describe the pain point(s) or needs of Healthy Harry, the health conscious consumer persona for Cal's.

Step 2: What information or content would be helpful for Healthy Harry to alleviate his pain points or needs?

Step 3: Which content topics should Cal's Burger create given its position as a fast food restaurant? (Use the content list of information you generated in the previous question.]

Step 4: In your own words, why is what you answered in the previous step the best type of content for Cal's Burger to create?

Reference no: EM133527233

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