Which concept is jess attempting to leverage

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Reference no: EM133617094

Question: Jess wants to open a pizza restaurant in his town. There are already three established pizza restaurants and two national pizza chains in town, but Jess believes that he can offer value to his customers through a highly curated menu using farm-to-table ingredients in a fine dining environment. This is distinct from the kind of pizza that the other restaurants offer. While customers will sometimes prefer a quick, cheap pizza, Jess' restaurant will cater toward those who are craving a higher-end pizza experience. Which concept is Jess attempting to leverage? Product differentiation Pure goods The actual product The product's core benefit

Reference no: EM133617094

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