Which company would suggest has implemented an effective

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Reference no: EM132654099

Integrated Marketing Communications (IMC) enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company's promotional efforts to provide a consistent brand experience for each touch point the consumer has with the brand.

Problem 1: Which company would you suggest has implemented an effective IMC strategy for one of its brands and how?

Reference no: EM132654099

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