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Question 1.
One of these four answers is not an effective way in which a company can differentiate its goods from the goods of other companies?
A. altering intangible aspects, like service guarantees
B. altering locations where the product is sold
C. altering physical aspects, like product design
D. altering price
Question 2.
A producer of a premium cereal brand can command a slightly higher price than that of a similar cereal from a competitor. This is because..
A. consumers have a perception that the premium brand is "better".
B. the two products are differentiated.
C. the difference in prices is not significant.
D. All the other answers
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