Which companies in the segment are seen as innovators

Assignment Help Marketing Management
Reference no: EM133635682

Homework: Market Planning

The food and fiber supply chain is large, broad, and complicated. Understanding the supply chain will help you better understand the various markets and how marketing efforts must adapt to reflect specific areas within the chain. In this homework, you can learn more about a specific area of the supply chain that interests you.

Research a segment of the food and fiber supply chain that interests you. It may be an area you see yourself working in someday or an area you want to learn more about. There are many possibilities. Some of these include (as they apply to food and fiber):

1) Fertilizer manufacturers
2) Fertilizer retailers
3) Chemical manufacturers (pesticides)
4) Financial institutions
5) USDA
6) Farmers and ranchers
7) Meat processors
8) Fruit and vegetable processors

1) Warehouse and transportation
2) Foodservice
3) Restaurants
4) Grocery stores / retail outlets
5) Consumer advocacy groups
6) Business Analytics
7) Accounting / Legal

As you learn more about the segment, summarize its key aspects about it. You might include:

Question A. Segment size, e.g., how many companies work in the segment, how many people are employed in the segment, how much money is generated in the segment

Question B. Key "players" in the segment. What are the names of companies I might recognize operating in this segment? Which companies in the segment are seen as "innovators?" What are some of the "up-and-coming" companies represented in this segment?

Question C. Factors that are influencing the segment. What factors have caused the segment to change or may make it change moving forward? Are there examples you can provide that illustrate these forces?

Reference no: EM133635682

Questions Cloud

How has her experience in the field of sport been influenced : How has her experience in the field of sport been influenced by Title IX? Provide citations for your research in case someone want to read more about selection.
Apeced lack expression of the aire protein : Individuals with an inherited form of autoimmunity known as APECED lack expression of the AIRE protein.
Describe contagious disease in small animal medicine : Describe contagious disease in small animal medicine describe disease, species affected, clinical signs, method and types of transmission, zoonotic potential
Reduce cardiometabolic risks to ultimately : Identifies and links factors that would reduce cardiometabolic risks to ultimately help provide protection from cancer?
Which companies in the segment are seen as innovators : What are the names of companies I might recognize operating in this segment? Which companies in the segment are seen as innovators?
Explaining the integrity of database : Explaining the integrity of database. Is it up to standards? If yes, explain why and how. If no, what is wrong with the database's integrity
What is your companys competitive advantage : What is your company's competitive advantage? What would be your mode of entry into that foreign market? What would be the major risks?
What price will you charge for adult dinners : How many dinners should you sell in a month? What price will you charge for adult dinners? How many dinners will you sell to adults in a month?
Why you want the data and the resulting benefits : Create a video presentation of approximately 5 minutes, using Zoom, in which you discuss how Carrefour plans to use this data and the broad implications

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd